Vice Admiral Horatio Nelson, 1st Viscount Nelson, 1st Duke of Bronté, KB (1758-1805), British flag officer in the Royal Navy

Analyst Relations Training

Time is everything; five minutes make the difference between victory and defeat.

Vice Admiral Horatio Nelson, 1st Viscount Nelson, 1st Duke of Bronté, KB (1758-1805), British flag officer in the Royal Navy

Analysing Analysts: An insight into industry analysts

Analyst relations is a critical function for those involved in technology, telecommunications and services. Get it right and plaudits could ensue. Get it wrong and a vendor’s hard won reputation could be in tatters.

Aimed at senior people in analyst-facing roles, Analysing Analysts is an intensive full-day training course.

Part I examines:

  • What is an industry analyst?
  • How do industry analysts conduct their research?
  • What type of services do analysts provide?
  • Who are the main industry analyst companies?
  • The positioning of industry analyst companies in the marketplace
  • What is the current economic landscape for these companies?
  • Research programmes vs consulting projects
  • Pricing
  • Promotion

In Part II, delegates will examine the relationship between industry analysts, vendors (or their agents), providing answers to the following:

  • How to find the right industry analyst
  • The briefing session and how it should be conducted
  • How to build better relationships with industry analysts

In Part III, delegates will examine the differences between Analyst Relations and Media Relations, whilst Part IV highlights the differences between Analyst Relations vs Investor Relations.

Delegates will end the training day by crafting an analyst relations’ strategy.

During the day, delegates will scrutinise c70 industry analyst companies active worldwide including 451 Research, Forrester Research, Gartner, IDC, iDate, Ovum, Pierre Audoin Consultants (PAC), Strategy Analytics, Tekplus, to name a few.

Course Details

Trainer:
Ms Kim Crosby, formerly of key analyst companies the Hewson Group and IDC.

Price:
£850 per delegate

Who should attend this training?
Senior corporate communications or marketing professionals.

Users of strategic intelligence produced by analysts.

Why attend the training?
To better understand the industry analyst community.

To increase the chance of being written and spoken about favourably by industry analysts.

To improve the effectiveness of delegates and the organisations that they represent, when communicating with analysts.

Where is the training held?
Can be delivered cost-effectively in-house, worldwide.

When does the training take place?
09:00-17:00 hours, with refreshments from 08:30 hours.

Number of attendees:
Maximum of 8 delegates.