Sir Isaac Newton (1642-1727), English physicist, mathematician, astronomer, theologian

Tact is the art of making a point without making an enemy.

Sir Isaac Newton (1642-1727), English physicist, mathematician, astronomer, theologian

Analysts Matter

Analyst relations, delivered worldwide.

Founded in London, United Kingdom, in 2003 by an ex-industry analyst, Analysts Matter was created to help senior decision-makers at technology-related companies to communicate with industry analysts worldwide.

From the creation of analyst relations’ strategy to its deployment, all services and training are devised with needs of industry analysts firmly in mind.

Public Speaking Trends

What Industry Analysts Do

Industry analysts research, write and comment upon technology-related marketplaces and the companies that operate within these markets.


Analysts Relations Training

The training of analyst-facing folk is key to the success of an analyst relations' strategy.

Our Services

Analyst Relations Strategy


Analyst Relations Strategy

Drilling down from corporate strategy and, thus, corporate communications strategy, an analyst relations strategy is key.


One day course

Analyst Relations Training

For those in analyst-facing roles, Analysing Analysts is an intensive full-day training course


Two hour training session

Spokesperson Training

A briefing session between a company spokesperson and an industry analyst is a critical interaction...


What our customers say about us

Michelle Spencer, McAfee

Michelle Spencer

Head of International PR, McAfee

I first met Kim Crosby when I attended one of her analyst relations training courses. I was so impressed with her knowledge in this field that I subsequently employed Kim as an analyst relations consultant. She is a totally professional person and an absolute expert in her field.


Ian Mapp

former Marketing Head, Respond UK

The technology analyst companies are an important community of influencers for software vendors. Knowing how to build and maintain relationships with them is a very particular skill. The content and pace of the CustomerClix training course are perfectly suited to kick-starting that process. Kim’s insider knowledge means that you learn fast, and her relaxed style means it is good fun too. The small group size also ensured lots of shared stories and lively discussions. An extremely valuable introduction to Analyst Relations, and time well spent.

From Our Blog


Sir Isaac Newton (1642-1727), English physicist, mathematician, astronomer, theologian; William Shakespeare (1564-1616), English poet & playwright

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