Sir Isaac Newton (1642-1727), English physicist, mathematician, astronomer, theologian

Tact is the art of making a point without making an enemy.

Sir Isaac Newton (1642-1727), English physicist, mathematician, astronomer, theologian

Analysts Matter

Analyst relations, delivered worldwide.

Founded in 2003 in London, United Kingdom, by an ex-industry analyst, Analysts Matter was created to help you communicate effectively to with industry analysts worldwide.

From the creation of analyst relations’ strategy to its deployment, all services and training are devised with the needs of industry analysts firmly in mind.

Public Speaking Trends

What Industry Analysts Do

Industry analysts research, write and comment upon technology-related marketplaces and the companies that operate within these markets.


Analysts Relations Training

The training of analyst-facing folk is key to the success of an analyst relations' strategy.

Our Services

Analyst Relations Strategy


Analyst Relations Strategy

Drilling down from corporate strategy and, thus, corporate communications strategy, an analyst relations strategy is key.


One day course

Analyst Relations Training

Do you work in an analyst-facing role? If so, our Analysing Analysts training course provides an insight into how industry analysts work and how best to communicate with them.


Two hour training session

Spokesperson Training

A briefing session between a company spokesperson and an industry analyst is a critical interaction...


What our customers say about us

Michelle Spencer, McAfee

Michelle Spencer

Head of International PR, McAfee

I first met Kim Crosby when I attended her analyst relations' training course. I was so impressed with her knowledge that I subsequently employed Kim as an analyst relations consultant. And the Perception Audit delivered was of critical importance to us. Kim is a totally professional person and an absolute expert in her field.

Ian Mapp

Ian Mapp

former Marketing Head, Respond UK

The technology analyst companies are an important community of influencers for software vendors. Knowing how to build and maintain relationships with them is a very particular skill. The content and pace of the analyst relations' training course that I attended are perfectly suited to kick-starting that process. Kim’s insider knowledge means that you learn fast, and her relaxed style means it is good fun too. The small group size also ensured lots of shared stories and lively discussions. An extremely valuable introduction to analyst relations, and time well spent. And the Perception Audit subsequently delivered was of vital importance to us.

From Our Blog


Sir Isaac Newton (1642-1727), English physicist, mathematician, astronomer, theologian; William Shakespeare (1564-1616), English poet & playwright

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