… words… ought all to be distilled into actions, and into actions which bring results.
Florence Nightingale (1820-1910), English social reformer and the founder of modern nursing
Analysing Analysts: An insight into the world of technology-related market commentators
Analyst relations is a critical function for those involved in technology, telecommunications and services. Get it right and plaudits could ensue. Get it wrong and a vendor’s hard won reputation could be in tatters.
Aimed at senior people in analyst-facing roles, Analysing Analysts is an intensive full-day training course.
Part I examines:
- What is an industry analyst?
- How do industry analysts conduct their research?
- What type of services do analysts provide?
- Who are the main industry analyst companies?
- The positioning of industry analyst companies in the marketplace
- What is the current economic landscape for these companies?
- Research programmes vs consulting projects
- Pricing
- Promotion
In Part II, delegates will examine the relationship between industry analysts, vendors (or their agents), providing answers to the following:
- How to find the right industry analyst
- The briefing session and how it should be conducted
- How to build better relationships with industry analysts
In Part III, delegates will examine the differences between Analyst Relations and Media Relations, whilst Part IV highlights the differences between Analyst Relations vs Investor Relations.
Delegates will end the training day by crafting an analyst relations’ strategy.
During the day, delegates will scrutinise c70 industry analyst companies active worldwide including 451 Research, Forrester Research, Gartner, IDC, iDate, Omdia, Pierre Audoin Consultants (PAC), Strategy Analytics, Tekplus, to name a few.
Course Details
Trainer:
Ms Kim Crosby, formerly of key analyst companies the Hewson Group and IDC.
Price:
£850 per delegate (or can be delivered cost-effectively in-house)
Who should attend this training?
Senior corporate communications or marketing professionals or strategists.
Why attend the training?
To better understand the industry analyst community.
To increase the chance of being written and spoken about favourably by industry analysts.
To improve the effectiveness of delegates and the organisations that they represent, when communicating with analysts.
Where is the training held?
Public sessions of the training course are delivered in Central London.
However, the training can be delivered cost-effectively in-house, worldwide.
When does the training take place?
The next public course is TBA.
Course timings are 09:00-17:00 hours, with refreshments from 08:30 hours.
Number of attendees:
Up to 8 delegates.