Why is it necessary to communicate with industry analysts?
Be just and fear not.
Henry VIII (1491-1547), King of England, creator of the Church of England
What do industry analysts do?
Industry analysts research, write about and comment upon a particular market and how it will evolve.
Buyers of analyst intelligence include government and regulators (to inform government strategy); technology-related companies (to aid strategic planning, partnering, etc); end users of technology (to inform purchasing decisions); investors (to aid investment decisions); media (to support a story); and so on.
Thus industry analysts have a large circle of influence.
What type of analysts are there?
Different analysts cover different markets. For example, a country analyst could examine a national market (eg to what extent the Chinese market is adopting different types of technology). Or a vertical analyst who scrutinises the banking market, for example, would have an understanding of which type of technologies are being adopted within this vertical market. Or a horizontal analyst could scrutinise the market for a product, service or solution (eg security software, for example).
Whilst some vertical and horizontal analysts will have a particular geographical remit for their research, eg North America only or Europe, Middle East, Africa (EMEA) only, the majority will have a worldwide research remit.