About Us



No one is useless in this world who lightens the burden of others.
Charles Dickens (1812-1870), English novelist & social reformer

Kim Crosby established Analysts Matter to provide analyst relations training and consultancy to businesses located worldwide.

Kim began her career working in the travel and tourism sector then changed industries, working for BAE Combat Vehicles. She subsequently worked in the Sultanate of Oman.

Since returning to the UK, Kim has worked for industry analyst companies, the Hewson Group and IDC.

Kim has a BA(Hons) from the University of Sunderland (achieved via attending night school) and a Master of Business Administration (MBA) from Imperial College, University of London (the UK equivalent of Massachusetts Institute of Technology (MIT)). She is also a Chartered Marketer.

Kim is a Member of Toastmasters International (TM), a global organisation devoted to the art of public speaking and leadership. Thus she is an Advanced Communicator Gold (ACG); is a Past President of London Corinthians Toastmasters Public Speaking club; and was an award winner at the UK & Ireland Public Speaking Championships. She also dabbles in stand up comedy.

Kim has done much voluntary work over the years, including being Past Chair of Carers Action, Carers Network Westminster, which is a regional centre for the charity, Carers Trust(representing the needs of unpaid carers). 

Kim Crosby

Kim Crosby

Founder and Managing Director




Analyst focus


Results orientated


Analyst relations’ training and consultancy has been delivered to some of the world’s coolest brands.